18 years. 200+ companies. This is the toolkit.
Every skill here has been applied at scale, from large international companies such as Amazon NL to early-stage European scale-ups.
01 / marketing
Marketing
Full-funnel strategy, channel execution and brand building. Applied across B2B and B2C, from growth-stage start-ups to multinationals.
- Full-funnel strategy
- Brand development
- Performance marketing
- SEO and SEA
- Email marketing
- Content strategy
- Campaign management
- Social media
- Influencer marketing
- CRO
02 / analytics and data
Analytics and data
Measuring what happened, and deciding what to do about it.
- Google Analytics
- Tag management (GTM)
- DMP
- Attribution modelling
- Dashboarding
- A/B testing
- Customer segmentation
- Data-driven decision making
03 / technical
Technical
Enough to build it myself, and enough to know when someone is selling me nonsense.
- HTML and CSS basics
- CMS platforms
- Marketing automation
- CRM tools
- AI tools and prompt engineering
- No-code tools
04 / people and leadership
People and leadership
Scaling a team from 2 to 27 people teaches you more about marketing than any course.
- Team building
- Hiring and coaching
- Cross-functional collaboration
- Agency management
- Stakeholder communication
- Budget ownership
05 / languages
Languages
Real copy per market, not translations.
- Dutch (native)
- English (C1)
- Spanish (B1)
applied at scale
Results that stuck
Not theory. Four numbers from four different situations, plus the two engagements behind most of them.
TNW Conference: 70,000+ visitors per edition
A niche Dutch tech event with one target: break into Europe’s top tier. Full-funnel build from the ground up, covering brand PR, performance ads, ticket sales and the sponsor pipeline. Reach across 15+ countries.
B2B SaaS scale-up: CAC down 40%, pipeline up 65%
Budget was bleeding into Google Ads and the pipeline was too thin to close deals. Rebuilt the account around buyer intent, redesigned the landing pages and built lead scoring from scratch. €1.2M pipeline in six months.
D2C e-commerce: conversion from 1.2% to 3.1%
Traffic was never the problem, the conversion rate was. Data analysis, A/B tests on product pages, a simplified checkout and a retargeting overhaul. Revenue per visitor up 158%, on zero extra media spend.
Which of these do you need?
Thirty minutes is usually enough to tell whether I am the right person for your problem.